Consumers' Reaction To Spam, March 2013 [CHART]

Chart - Consumers' Reaction To Spam

Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result. Six out of 10 were content to unsubscribe from future emails, while another 45% indicated that they would simply ignore new email messages from offending advertisers. More than one in 10 would either stop using the product advertised, or completely boycott the company who had bought the ads.
Read the rest at eMarketer.