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Archive for April 29, 2013

Mobile Use While Vacationing, April 2013 [CHART]

By David Erickson | April 29, 2013

When mobile owners go on vacation, 8 in 10 say they take their devices along and use them all the time.

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Most Successful New CPG Brands, 2012 [TABLE]

By David Erickson | April 29, 2013

In 2011-2012, only about 1 in every 10 new CPG brands managed to to meet the “stringent, industry-recognized benchmarks of exceptional first-year sales success.

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The Costs Women Assign To Revealing Their Location To Retailers, April 2013 [CHART]

By David Erickson | April 29, 2013

What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,

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Event Attendance Trends, April 2013 [CHART]

By David Erickson | April 29, 2013

Roughly two-thirds of online event products report that event attendance is trending up, with another 18% saying attendance is flat.

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Consumers' Reaction To Spam, March 2013 [CHART]

By David Erickson | April 29, 2013

Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result.

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Most Annoying Types Of Online Ads, March 2013 [CHART]

By David Erickson | April 29, 2013

Among types of online ads, irrelevant pop-up ads irked the greatest percentage of respondents (79%).

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Top Sources Of Annoying Ads, March 2013 [CHART]

By David Erickson | April 29, 2013

More than nine in 10 internet users reported encountering an annoying ad somewhere, according to the poll.

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Top 10 Fastest-Growing US Industries, 2003-2013 [CHART]

By David Erickson | April 29, 2013

The IBISWorld study examines annualized revenue growth over the past 10 years, coming to the conclusion that the fastest-growing US industries all share a common trait: they’re all online-based.

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Most Effective Audience Targeting Data Sources, April 2013 [CHART]

By David Erickson | April 29, 2013

More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree.

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Senior Execs' Use Of Mobile, April 2013 [CHART]

By David Erickson | April 29, 2013

Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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