Post-Search Communication Methods Used By US Hispanics Moms, June 2012 [TABLE]
By David Erickson | April 26, 2013
Post Foods’ “Pensemos Positivo” Facebook page for its Honey Bunches of Oats breakfast cereal had more than 167,000 “likes” by the end of March 2013, which was “more than three times the engagement levels of our non-Hispanic Honey Bunches of Oats page,” according to Mike Foley, Post’s brand manager for US Hispanic & Export.
Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers, according to a June 2012 study by the Interactive Advertising Bureau, and slightly more likely to write product reviews than the general population. Read the rest at eMarketer.
Posted in Consumer Behavior, Demographics, Email Marketing, Ethnic Marketing, Instant Messaging, Latinx, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Online Reviews, Photo Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Visual Communications, Word Of Mouth and tagged eTailing, Pinterest, Retail Marketing, Text Message Marketing