American Social Media Users By Race/Ethnicity, 2012-2017 [TABLE]

By David Erickson | April 26, 2013

Table - American Social Media Users By Race/Ethnicity

Hispanics are highly social online. eMarketer estimates that in 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total US population. And social tools, once in Hispanics’ hands, become more than just a way to communicate with far-flung relatives and friends. Read the rest at eMarketer.

Posted in African Americans, Asian Americans, Consumer Behavior, Ethnic Marketing, Latinx, Online Behavior, Social Media Marketing and tagged