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Archive for April 26, 2013

Consumer Attitudes Toward Store Brands, April 2013 [CHART]

By David Erickson | April 26, 2013

94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves.

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Mobile Share Of Online Video Starts, Q4 2011 vs Q4 2012 [CHART]

By David Erickson | April 26, 2013

Smart phones and tablets accounted for a combined 10.4% of video starts, more than triple their 3.1% share from just a year earlier.

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Global Search Advertising Trends, Q1 2013 [CHART]

By David Erickson | April 26, 2013

On a global basis, paid search click volume (+21%) and click-through rates (+62%) each saw strong growth, with spending up 15%.

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Post-Search Communication Methods Used By US Hispanics Moms, June 2012 [TABLE]

By David Erickson | April 26, 2013

Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers.

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American Social Media Users By Race/Ethnicity, 2012-2017 [TABLE]

By David Erickson | April 26, 2013

In 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total US population.

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Time Spent Online By Activity, 2011 & 2012 [TABLE]

By David Erickson | April 26, 2013

On the desktop internet, activity was much more heavily weighted toward social networking, which accounted for 27% of time spent online.

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Time Spent On Mobile Device Online By Activity, Q1 2013 [TABLE]

By David Erickson | April 26, 2013

US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.

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Devices Used To Go Online, July 2011-January 2013 [CHART]

By David Erickson | April 26, 2013

On average, 43.5% of participants accessed the internet via a mobile phone each week during the period ending in January 2013, an 8-percentage-point increase over the period ending in July 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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