Comparative Estimates Of US eCommerce Sales, 2012-2017 [TABLE]
eMarketer’s US retail ecommerce model forecasts key metrics from both a supply and demand perspective. To produce the online sales forecast, eMarketer uses the latest historical retail ecommerce sales estimates from the US Department of Commerce (DOC) as a benchmark. Macroeconomic trends, data and analysis from ecommerce experts who have visibility into retailers’ online sales results, and surveys of consumer shopping behavior and attitudes all inform eMarketer’s ecommerce sales forecast. Read the rest at eMarketer.