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Archive for April 25, 2013

Comparative Estimates Of US eCommerce Sales, 2012-2017 [TABLE]

By David Erickson | April 25, 2013

Despite the positive outlook, only 6% of US retail sales came from ecommerce in 2012, according to eMarketer calculations.

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American Retail eCommerce Sales CAGR By Category, 2012-2017 [CHART]

By David Erickson | April 25, 2013

A mix of larger and smaller online product categories will post the highest CAGRs from 2012 to 2017.

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American Retail eCommerce Sales By Product Category, 2011-2016 [TABLE]

By David Erickson | April 25, 2013

Computer and consumer electronics, as well as apparel and accessories, account for the bulk of US retail eCommerce sales.

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American eCommerce Sales, 2011-2017 [CHART]

By David Erickson | April 25, 2013

In 2013, eMarketer estimates US retail ecommerce sales will total $259 billion, a 14.8% annual increase over 2012’s $225.5 billion.

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American Mobile Buyers By Device, 2011-2017 [TABLE]

By David Erickson | April 25, 2013

In 2013, 79.4 million US consumers, amounting to 51% of digital buyers, will purchase online using a mobile device.

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Millennials & Data Sharing, April 2013 [CHART]

By David Erickson | April 25, 2013

Millennials (18-34) are getting somewhat comfortable with the idea of personal data sharing, at least when it comes with tangible benefits.

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Time Spent On Multitainment Activity, April 2013 [TABLE]

By David Erickson | April 25, 2013

30-40% of actual TV ad viewing occurred concurrently with mobile device usage.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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