Chart - Most Valuable Aspects Of Customer Relationship Management Systems

But staving off poor customer experiences is only one way that CRM proves its value. According to Q3 2012 data from research company Gleanster, top-performing small and medium-sized businesses (SMBs) cited a number of reasons for investing resources in CRM tools, with a significant majority seeing them as a way to manage both marketing and sales campaigns and to centralize customer information. Read the rest at eMarketer.