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Americans Liking & Sharing Online Content By Demographic [CHART]

By David Erickson | April 24, 2013

Chart - Americans Liking & Sharing Online Content By Demographic

44% of Americans say they share or like online content that others have posted on social media and other online sites, according to survey results from Ipsos. While that’s right about the global average of 45%, certain segments of the population show a heightened tendency to share content. For example, within the US, women are about 56% more likely than men to say they share or like what others have posted (53% vs. 34%), while 18-34-year-olds are roughly 30% more likely than the average respondent to do so.

There doesn’t seem to be a clear pattern when sorting by household income level (HHI), although propensity to like or share others’ content is stronger among those with medium (48%) and high (43%) household incomes when compared with those with low incomes (35%). Read the rest at MarketingCharts.

Posted in Baby Boomers, Consumer Behavior, Content Marketing, Demographics, Education Level, Generation X, Generations, Household Income, Millennials, Online Behavior, Silent Generation, Social Media Marketing, Social Sharing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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