Archive for April 24, 2013
Americans Liking & Sharing Online Content By Demographic [CHART]
44% of Americans say they share or like online content that others have posted on social media and other online sites.
Read MoreMonthly Average CTR For Q1 2013 By Mobile Device [CHART]
Advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013.
Read MoreDevice Ownership Among American Teen Households, Q4 2012 [CHART]
Between Q4 2011 and Q4 2012, smart phone penetration increased by 45% in teen households.
Read MoreImportance Of Event Marketing, April 2013 [CHART]
31% of marketers believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets, while another 42% believe them to still be very valuable.
Read MoreMost Valuable Aspects Of Customer Relationship Management Systems, Q3 2012 [CHART]
A significant majority of SMBs see CRMs as a way to manage both marketing and sales campaigns and to centralize customer information.
Read MoreHow People Shared Their Customer Service Experiences, 2013 [CHART]
Customers were more likely to share bad customer service experiences than good ones, no matter what communication channel they used.
Read MorePositive & Negative Customer Service Factors, 2013 [TABLE]
Among those who said they had had a positive customer service experience, more said it was because they received a quick resolution to their problem, rather than a desirable outcome.
Read MoreMedia Buyers' Top Concerns Over Programmatic Buying, February 2013 [CHART]
The greatest percentage (68%) of media buyers wanted more data to inform bids.
Read MoreTop Publisher Concerns Over Programmatic Trading, February 2013 [CHART]
When asked what part of the ad-sales process could be automated, publishers ranked reviewing an ad’s quality last.
Read MoreProspects For Programmatic Media Buying, February 2013 [CHART]
70% of North American media buyers and publishers are already doing some programmatic trading.
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