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Archive for April 24, 2013

Americans Liking & Sharing Online Content By Demographic [CHART]

By David Erickson | April 24, 2013

44% of Americans say they share or like online content that others have posted on social media and other online sites.

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Monthly Average CTR For Q1 2013 By Mobile Device [CHART]

By David Erickson | April 24, 2013

Advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013.

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Device Ownership Among American Teen Households, Q4 2012 [CHART]

By David Erickson | April 24, 2013

Between Q4 2011 and Q4 2012, smart phone penetration increased by 45% in teen households.

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Importance Of Event Marketing, April 2013 [CHART]

By David Erickson | April 24, 2013

31% of marketers believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets, while another 42% believe them to still be very valuable.

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Most Valuable Aspects Of Customer Relationship Management Systems, Q3 2012 [CHART]

By David Erickson | April 24, 2013

A significant majority of SMBs see CRMs as a way to manage both marketing and sales campaigns and to centralize customer information.

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How People Shared Their Customer Service Experiences, 2013 [CHART]

By David Erickson | April 24, 2013

Customers were more likely to share bad customer service experiences than good ones, no matter what communication channel they used.

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Positive & Negative Customer Service Factors, 2013 [TABLE]

By David Erickson | April 24, 2013

Among those who said they had had a positive customer service experience, more said it was because they received a quick resolution to their problem, rather than a desirable outcome.

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Media Buyers' Top Concerns Over Programmatic Buying, February 2013 [CHART]

By David Erickson | April 24, 2013

The greatest percentage (68%) of media buyers wanted more data to inform bids.

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Top Publisher Concerns Over Programmatic Trading, February 2013 [CHART]

By David Erickson | April 24, 2013

When asked what part of the ad-sales process could be automated, publishers ranked reviewing an ad’s quality last.

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Prospects For Programmatic Media Buying, February 2013 [CHART]

By David Erickson | April 24, 2013

70% of North American media buyers and publishers are already doing some programmatic trading.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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