Most Effective Lead Generation Tactics, April 2013 [TABLE]

Table - Most Effective Lead Generation Tactics

In terms of what lead gen tactics worked best, Ascend2 and Research Underwriters surveyed marketing professionals around the world in April and found that for B2Bs, email marketing was by far the most effective marketing technique. Search engine optimization (SEO) and content marketing tied for second place. Almost no B2B marketers saw mobile marketing as effective. Read the rest at eMarketer.