More than 9 in 10 company marketers (primarily from the UK) believe that personalization of the web experience is critical to current and future success, detail Econsultancy and Monetate in anewly-released report [download page]. Yet almost 3 in 4 also say that while they understand the importance of online personalization, they don’t yet know how to do it, although 59% say they are getting a good ROI from personalization. Top barriers to adopting or improving website personalization are IT roadblocks, legacy technology, and budget and staff resources, per the study.
Although a majority of respondents agree that big data is driving their focus on personalization, they’re still not fully leveraging all the data sources at their disposal. Just 31% are updating their customer segments in real-time based on every interaction, and less than half are using data from CRM systems or data warehouses to create personalized site experiences. Read the rest at MarketingCharts.