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Archive for April 23, 2013

Social Media's Purchase Influence Over Mothers, April 2013 [CHART]

By David Erickson | April 23, 2013

Mothers are 20% more likely than the general population to use social media.

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Email Marketing Benchmarks, 2012 [CHART]

By David Erickson | April 23, 2013

The median email CTR in the US stood at 2.2% last year, and the mean rate at 3.3%, but the top quartile of performers achieved an average rate of 8.3%.

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Primetime TV Viewers By Income, April 2013 [CHART]

By David Erickson | April 23, 2013

Although they watch less TV during the day, wealthy households (income of more than $100k per year) still make up more than one-fifth share of primetime viewing.

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Online Advertising Outlook, April 2013 [TABLE]

By David Erickson | April 23, 2013

Marketers plan to split their online advertising between direct response and brand advertising initiatives, with 18% of marketers focused on each, and the remaining 64% employing a mix.

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Marketers' Attitudes Toward Personalization, April 2013 [CHART]

By David Erickson | April 23, 2013

More than 9 in 10 company marketers (primarily from the UK) believe that personalization of the web experience is critical to current and future success.

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Video On Demand Advertising, April 2013 [CHART]

By David Erickson | April 23, 2013

Video-on-demand campaigns can serve as an effective complement to TV advertising, increasing both brand awareness and message association.

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Most Difficult Lead Generation Tactics To Execute, April 2013 [TABLE]

By David Erickson | April 23, 2013

Where B2Bs struggled was in utilizing social media marketing for lead gen purposes. Nearly half said this was one of the most difficult strategies to execute.

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Most Effective Lead Generation Tactics, April 2013 [TABLE]

By David Erickson | April 23, 2013

When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion.

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Top B2B Online Marketing Challenges, 2012 & 2013 [CHART]

By David Erickson | April 23, 2013

BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of respondents.

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Preferred Social Logins For Consumer Brand Sites, Q2 2012-Q1 2013 [CHART]

By David Erickson | April 23, 2013

On consumer brand sites, Google made the biggest gains in social sign-in share.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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