US Local vs National Social Media Ad Spending, 2012-2017 [TABLE]
BIA/Kelsey expected local social ad spending to grow by 45.5% in 2013 and reach a compound annual growth rate (CAGR) of 26.4% between 2012 and 2017. This year, local spend is expected to account for about one-quarter of social ad spending. By 2017, national spending will still dominate social spending, but local’s portion will rise to one-third. Read the rest at eMarketer.