US Desktop vs Mobile Social Media Ad Spending, 2012-2017 [TABLE]

Table - US Desktop vs Mobile Social Media Ad Spending

Mobile is the key trend, though, driving much of the change in digital advertising, and its influence will bring more marketer dollars into the mobile-social fold over the coming years. Mobile-social spend is expected to rise by a CAGR of 30% over the forecast period. Last year, mobile accounted for 13% of social spend; in 2017, it will account for one out of five US social dollars, according to BIA/Kelsey, at $2.2 billion. Read the rest at eMarketer.