Network TV Streaming & Pay TV, 2011 vs 2012 [CHART]
A new study from GfK has found that network content streaming now tends to cannibalize regular TV viewership of those programs, but does it have an effect on pay TV subscriptions? In other words, is the availability of network programs online contributing to cord-cutting and/or cord-slicing? According to separate results from the GfK survey, the answer is probably no. That is, 19% of streamers and downloaders in 2012 reported decreasing service (“cord-slicing”) in the past year, as opposed to 10% who reported increasing service (“cord-splicing”). But, those numbers are not significantly different from the general population.
Per the report, among the general public, 1 in 10 reported increasing their pay TV service, and 2 in 10 reported decreasing subscription levels. That indicates that network TV content streamers and downloaders on a net basis are decreasing their subscription levels, but that the availability of shows online may notbe to blame, as the net decrease is similar to the general population. Read the rest at MarketingCharts.