Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform, reports Opera [PDF] in a study covering platform activity in Q1. The iPhone regained the lead in mobile impression share after dropping behind Android in Q4, but its share of revenues fell by about 3% points, to 34.2%. The iPhone’s share of revenues stayed ahead of Android, which also skidded by 3% points, to 26.7%.
But while Android’s share of revenues was smaller than its share of traffic, the opposite was true for the iPhone, indicating greater value for the iPhone impressions.
For the first time, this report breaks out Android’s share by phone and tablet, with Android tablets contributing just over 1% of traffic and about 0.5% share of revenues. For consistency reasons, the combined performance for Android is presented in the above chart. Read the rest at MarketingCharts.