The Search Agency has released an analysis of paid search trends in the US in Q1 2013 across devices and verticals. Looking at the B2B vertical, the study finds that impressions rose 27.2% year-over-year, while clicks stayed flat. On a quarter-over-quarter basis, impressions were up 35.5% and clicks up 15.6%. The data also reveals that while click-through rates grew by 16% year-over-year on average for all industries (to 3.15%), B2B companies saw a 21.6% drop (to 2.07%).
And as click rates dropped, costs trended upwards, with average cost-per-click (CPC) for B2B advertisers up 43.4% (to $2.20), compared with a more moderate 8.6% rise among all advertisers (to $0.76). Read the rest at MarketingCharts.