Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Archive for April 22, 2013

Consumer Interest In Targeted Online Ads, April 2013 [CHART]

By David Erickson | April 22, 2013

40.5% of consumers would rather see ads directed towards their interests rather than random ads, while another 27.6% were content to see both.

Read More

Usefulness Of Select Social Media Sites To B2B Marketers, April 2013 [CHART]

By David Erickson | April 22, 2013

While only 9% of B2B marketers (primarily from the UK) currently consider Google+ to be their most useful social media marketing channel, 29% believe it will be so in the next 12 months.

Read More

B2B Search Advertising Trends, Q1 2012-Q1 2013 [CHART]

By David Erickson | April 22, 2013

Looking at the B2B vertical, the study finds that impressions rose 27.2% year-over-year, while clicks stayed flat.

Read More

Mobile Ad Traffic By Device, Q4 2012 vs Q1 2013 [TABLE]

By David Erickson | April 22, 2013

Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform.

Read More

Global Ad Spending Growth By Media, 2012 [CHART]

By David Erickson | April 22, 2013

TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion.

Read More

Global Marketing Budgets, October 2011 – April 2013 [CHART]

By David Erickson | April 22, 2013

Marketing budget conditions improved again this month.

Read More

US Desktop vs Mobile Social Media Ad Spending, 2012-2017 [TABLE]

By David Erickson | April 22, 2013

Mobile-social spend is expected to rise by a CAGR of 30% over the forecast period.

Read More

US Social Media Ad Spending By Type, 2012-2017 [TABLE]

By David Erickson | April 22, 2013

This year native spending will account for nearly 40% of total social media ad spending.

Read More

US Local vs National Social Media Ad Spending, 2012-2017 [TABLE]

By David Erickson | April 22, 2013

BIA/Kelsey expected local social ad spending to grow by 45.5% in 2013.

Read More

Network TV Streaming & Pay TV, 2011 vs 2012 [CHART]

By David Erickson | April 22, 2013

19% of TV video streamers and downloaders in 2012 reported decreasing service (“cord-slicing”) in the past year.

Read More
Older Posts »

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
April 2013
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« Mar   May »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube