Small Biz Owners' Social Media Activity, April 2013 [CHART]
It’s becoming a familiar refrain: social media marketing is a priority and gets increasing investment, even as concerns over ROI persist. A new survey from Manta of its membership indicates that this same pattern exists among small business owners: 81% say they’re spending more (49%) or the same amount (32%) of time on social media compared to a year ago. But, asked if they see a return from their company’s social media activities, 61% responded “no,” as opposed to 39% saying “yes.”
While the study does break down the ROI amounts among those who replied “yes” (a plurality 40% saying between $100-$1,000) those figures are so dependent on variables such as levels of investment and size of company that they’re fairly useless. A percentage figure would certainly have been more helpful. Read the rest at MarketingCharts.