Archive for April 19, 2013
Global mCommerce Interest By Gender, April 2013 [CHART]
Men appear to be more interested in using their mobile phones than women.
Read MoreAdvertising Efficacy By Media, April 2013 [TABLE]
An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.
Read MoreSmall Biz Owners' Social Media Activity, April 2013 [CHART]
81% of small business owners say they’re spending more (49%) or the same amount (32%) of time on social media compared to a year ago.
Read MoreConsumers & Cross-Channel Retail, April 2013 [TABLE]
49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.
Read MoreDaily Search Marketing Tactics, Q3 2012 [CHART]
The rising tide of mobile queries brought several search engine optimization (SEO) matters to a head in 2012.
Read MoreUS Local Mobile vs Desktop Search Volume, 2011-2016 [CHART]
Google estimated that 20% of searches across all platforms worldwide have local intent.
Read MoreTop 10 Mobile Content Activities, December 2012 [TABLE]
More searching happens on the tablet, but it is largely located in the home.
Read MoreUS Mobile Search Ad Spending, 2011-2017 [CHART]
Desktop search volume declined for the first time, while the share of queries from smart phones and tablets reached roughly 20%.
Read MoreHow People Binge On TV, February 2013 [CHART]
Most US TV viewers (63%) had used an online subscription service (like Netflix) to binge-view TV.
Read MoreBinge TV Viewing Behavior By Demographic, February 2013 [TABLE]
62% of people watched multiple episodes of a TV show in succession, also known as “binge-viewing.”
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