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Archive for April 19, 2013

Global mCommerce Interest By Gender, April 2013 [CHART]

By David Erickson | April 19, 2013

Men appear to be more interested in using their mobile phones than women.

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Advertising Efficacy By Media, April 2013 [TABLE]

By David Erickson | April 19, 2013

An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.

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Small Biz Owners' Social Media Activity, April 2013 [CHART]

By David Erickson | April 19, 2013

81% of small business owners say they’re spending more (49%) or the same amount (32%) of time on social media compared to a year ago.

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Consumers & Cross-Channel Retail, April 2013 [TABLE]

By David Erickson | April 19, 2013

49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.

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Daily Search Marketing Tactics, Q3 2012 [CHART]

By David Erickson | April 19, 2013

The rising tide of mobile queries brought several search engine optimization (SEO) matters to a head in 2012.

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US Local Mobile vs Desktop Search Volume, 2011-2016 [CHART]

By David Erickson | April 19, 2013

Google estimated that 20% of searches across all platforms worldwide have local intent.

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Top 10 Mobile Content Activities, December 2012 [TABLE]

By David Erickson | April 19, 2013

More searching happens on the tablet, but it is largely located in the home.

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US Mobile Search Ad Spending, 2011-2017 [CHART]

By David Erickson | April 19, 2013

Desktop search volume declined for the first time, while the share of queries from smart phones and tablets reached roughly 20%.

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How People Binge On TV, February 2013 [CHART]

By David Erickson | April 19, 2013

Most US TV viewers (63%) had used an online subscription service (like Netflix) to binge-view TV.

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Binge TV Viewing Behavior By Demographic, February 2013 [TABLE]

By David Erickson | April 19, 2013

62% of people watched multiple episodes of a TV show in succession, also known as “binge-viewing.”

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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