Archive for April 18, 2013
US Online Ad Revenues, 2003-2012 [CHART]
Online ad spend has reached a new peak, hitting $10.31 billion in Q4, up 14.9% year-over-year.
Read MoreEffect Of Streaming Video On Traditional TV Consumption, 2006-2012 [CHART]
34% of US internet users (and 30% of all consumers aged 13-54) surveyed in December 2012 reported having watched streaming video content that originated from a network since the beginning of September.
Read MoreShare Of Americans' Time Online By Category, 2011 vs 2012 [CHART]
27% of Americans’ time spent online last year was spent accessing social networking sites and forums.
Read MoreOnline Ad Price Trends By Ad Type, January vs March 2013 [CHART]
Average video eCPMs increased 6.2% between January and March 2013, from $9.41 to $9.99, while display ad prices grew by 15.2% from $0.92 to $1.06.
Read MoreRetail mCommerce Revenues, 2012 vs 2013 [CHART]
29% of eCommerce executives say that more than 20% of their traffic comes via mobile browsers or mobile applications, a marked increase from just 3% who reported that level of traffic last year.
Read MoreCPG Mobile Advertising Post-Click Actions, 2012 [CHART]
CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).
Read MoreDevices Used To Connect To In-Flight Internet, December 2012 [CHART]
According to TripAdvisor’s annual air travel study, 37% of travelers considered their tablet an “essential” in-flight accessory—a 5% increase from the 2012 survey.
Read MoreAmericans' Use Of Mobile Devices On Vacation, March 2012 [CHART]
Approximately 98% took their mobile devices with them on vacation; nearly four in five respondents in this group used them “all the time.”
Read MoreAverage Daily Mobile Engagement On Facebook By Activity, March 2013 [TABLE]
For smart phone Facebook users, most of their time on the network was spent checking their newsfeed (16.4 minutes on average per day).
Read MoreWhen Millennials First Grab Their Phones In The Morning, March 2013 [CHART]
Smart phones have so quickly embedded themselves in the lives of their users that 62% of all respondents said they reached for their device immediately after waking up, while 79% did so within 15 minutes of rising.
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