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Archive for April 18, 2013

US Online Ad Revenues, 2003-2012 [CHART]

By David Erickson | April 18, 2013

Online ad spend has reached a new peak, hitting $10.31 billion in Q4, up 14.9% year-over-year.

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Effect Of Streaming Video On Traditional TV Consumption, 2006-2012 [CHART]

By David Erickson | April 18, 2013

34% of US internet users (and 30% of all consumers aged 13-54) surveyed in December 2012 reported having watched streaming video content that originated from a network since the beginning of September.

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Share Of Americans' Time Online By Category, 2011 vs 2012 [CHART]

By David Erickson | April 18, 2013

27% of Americans’ time spent online last year was spent accessing social networking sites and forums.

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Online Ad Price Trends By Ad Type, January vs March 2013 [CHART]

By David Erickson | April 18, 2013

Average video eCPMs increased 6.2% between January and March 2013, from $9.41 to $9.99, while display ad prices grew by 15.2% from $0.92 to $1.06.

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Retail mCommerce Revenues, 2012 vs 2013 [CHART]

By David Erickson | April 18, 2013

29% of eCommerce executives say that more than 20% of their traffic comes via mobile browsers or mobile applications, a marked increase from just 3% who reported that level of traffic last year.

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CPG Mobile Advertising Post-Click Actions, 2012 [CHART]

By David Erickson | April 18, 2013

CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).

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Devices Used To Connect To In-Flight Internet, December 2012 [CHART]

By David Erickson | April 18, 2013

According to TripAdvisor’s annual air travel study, 37% of travelers considered their tablet an “essential” in-flight accessory—a 5% increase from the 2012 survey.

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Americans' Use Of Mobile Devices On Vacation, March 2012 [CHART]

By David Erickson | April 18, 2013

Approximately 98% took their mobile devices with them on vacation; nearly four in five respondents in this group used them “all the time.”

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Average Daily Mobile Engagement On Facebook By Activity, March 2013 [TABLE]

By David Erickson | April 18, 2013

For smart phone Facebook users, most of their time on the network was spent checking their newsfeed (16.4 minutes on average per day).

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When Millennials First Grab Their Phones In The Morning, March 2013 [CHART]

By David Erickson | April 18, 2013

Smart phones have so quickly embedded themselves in the lives of their users that 62% of all respondents said they reached for their device immediately after waking up, while 79% did so within 15 minutes of rising.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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