The “world’s most valuable audience” has been identified, at least according to a new report from Turn. These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average. So who are they? They’re young, urban, have above-average income (typically $76k and up), and have an affinity for gadgets. They also love to shop, are interested in fashion, and have diverse media tastes.
Those diverse tastes mean that they enjoy public radio, but also Family Guy, Elle, and GQ.
Although the Turn study identifies this group as the “global” digital elite, 85% of them reside in the US, while another 10% live in the European Union. They can be found outside these major Western markets though, as they enjoy foreign travel. Read the rest at MarketingCharts.