Archive for April 17, 2013
Profile Of Global Digital Elite, April 2013 [TABLE]
These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average.
Read MoreLong-Term Impact Of Customer Experience, April 2013 [CHART]
39% of respondents who had a bad experience with a company said their behavior was impacted for at least 2 years after the negative experience.
Read MoreSocial Video Advertising Shares By Industry, Q1 2013 [CHART]
Fast-moving consumer goods ad campaigns generated almost 8.7 million shares during the quarter, up 78.2% from Q4 2012, and representing 25.3% of all shares.
Read MoreRestaurants & Mobile Search Behavior, April 2013 [TABLE]
In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.
Read MoreMobile Commerce App Usage By OS, April 2013 [CHART]
iPhone owners are 54% more likely than Android owners to use mobile applications for commerce.
Read MoreChallenges & Concerns About Using Social Media For Health Care Marketing, October 2012 [CHART]
Health care marketers worry about how to measure social media marketing efforts, especially tying the investment in social media directly to brand objectives.
Read MorePromotional Plans Of American Pharmaceutical & Biotech Companies, June 2012 [TABLE]
33% of pharmaceutical companies are digital beginners.
Read MoreAmericans Who Use Social Media For Health Needs, 2011 & 2012 [TABLE]
Roughly 45% of US adult consumers used social media for health-related purposes in 2012.
Read MoreBrand Lift Performance For Advanced Tablet Ads, October 2012 [TABLE]
The banner to full-page ad showed 380% greater mobile ad awareness over the control group who had not seen any ad.
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