April 17, 2013 - e-Strategy Trends

Profile Of Global Digital Elite, April 2013 [TABLE]

By David Erickson | April 17, 2013

These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average.

Long-Term Impact Of Customer Experience, April 2013 [CHART]

By David Erickson | April 17, 2013

39% of respondents who had a bad experience with a company said their behavior was impacted for at least 2 years after the negative experience.

Social Video Advertising Shares By Industry, Q1 2013 [CHART]

By David Erickson | April 17, 2013

Fast-moving consumer goods ad campaigns generated almost 8.7 million shares during the quarter, up 78.2% from Q4 2012, and representing 25.3% of all shares.

Restaurants & Mobile Search Behavior, April 2013 [TABLE]

By David Erickson | April 17, 2013

In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.

Elements Of Brand Loyalty, April 2013 [TABLE]

By David Erickson | April 17, 2013

Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty.

Mobile Commerce App Usage By OS, April 2013 [CHART]

By David Erickson | April 17, 2013

iPhone owners are 54% more likely than Android owners to use mobile applications for commerce.

Challenges & Concerns About Using Social Media For Health Care Marketing, October 2012 [CHART]

By David Erickson | April 17, 2013

Health care marketers worry about how to measure social media marketing efforts, especially tying the investment in social media directly to brand objectives.