US Real-Time Bidding Display Ad Spending, 2011-2017 [CHART]

By David Erickson | April 16, 2013

eMarketer estimates that total US RTB digital display ad spending will rise by 73% this year, after more than doubling in 2011 and nearly doubling again in 2012. In 2015, RTB spend will account for one out of four display dollars. Read the rest at eMarketer.

Posted in Ad Spending, Advertising, Digital Advertising, Display Advertising and tagged Real-Time Bidding, RTB