Mobile Acts Prompted By Top Magazines By Month, 2011-2012 [CHART]

Chart - Mobile Acts Prompted By Top Magazines By Month

The number of mobile activations in the US’ top 100 magazines by circulation has grown from just 352 in Q1 2011 to 2,252 in Q4 2012, details Nellymoser in a new report. Besides the growth in action code use, the study also reveals some interesting shifts in their deployment, growing editorial engagement and use of image-based technologies. For example, roughly 17.6% of mobile activations appeared on editorial pages during 2012. In December 2011, there were 25 advertising codes for each editorial code.

The report also documents the rise in image-based activation, driven by either invisible watermarks or image recognition, which represented slightly less than 20% of all activations during 2012. Augmented reality has also grown in influence, to almost 10% of all mobile activation points in the latter part of the year.

QR codes remain the dominant trigger, at 68% of activations in 2012, but have seen their leading share erode. QR codes comprised up to 85% of magazine action codes in April and June of 2012. By contrast, Digimarc activations rose to a peak of 362 in Q3, from just 5 in all of 2011. Read the rest at MarketingCharts.