Average Social Media Marketing Budgets Worldwide, 2012 [TABLE]
Large companies aren’t just spending on social media in a way that touches customers directly. They’re also investing in developing social media capabilities within their own organizations. According to a study of worldwide companies with over 1,000 employees conducted by the Altimeter Group, companies dedicated between 20% and 37% of their total social media development spending to “internal social media” in 2012. Read the rest at eMarketer.