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Archive for April 16, 2013

Who People Share Customer Service Stories With, April 2013 [CHART]

By David Erickson | April 16, 2013

62% of B2B and 42% of B2C customers purchased more after a good experience, while 66% and 52% respectively stopped making purchases after a bad experience.

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Binge TV Viewing By Generation & Gender, April 2013 [CHART]

By David Erickson | April 16, 2013

78% of Americans have watched TV on [their] own schedule and 62% of those have watched multiple episodes of a TV show at a time.

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Weekly Time Spent Using IM/Chat Apps By Mobile OS, April 2013 [CHART]

By David Erickson | April 16, 2013

Android mobile owners are 2.4 times more likely than iPhone owners to use mobile IM/chat applications such as Whatsapp and Kik Messenger, but iPhone owners are heavier users of the apps.

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Global Ad Spending Growth In 2012 [CHART]

By David Erickson | April 16, 2013

Worldwide advertising spending grew by 3.2% year-over-year in 2012 to reach $557 billion.

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Retailers’ Mobile Price Comparison Policies, April 2013 [CHART]

By David Erickson | April 16, 2013

A greater proportion of retailers are choosing to either ignore showrooming practices or price match, although the predominant way of dealing with showrooming remains simply aiming to stay competitive.

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Mobile Acts Prompted By Top Magazines By Month, 2011-2012 [CHART]

By David Erickson | April 16, 2013

The number of mobile activations in the US’ top 100 magazines by circulation has grown from just 352 in Q1 2011 to 2,252 in Q4 2012.

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Top Elements Of Social Strategies, Q4 2012 [CHART]

By David Erickson | April 16, 2013

Nearly two-thirds of social media professionals agreed that appropriate social media risk management procedures were in place in their organization.

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Average Social Media Marketing Budgets Worldwide, 2012 [TABLE]

By David Erickson | April 16, 2013

Companies dedicated between 20% and 37% of their total social media development spending to “internal social media” in 2012.

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US Real-Time Bidding Display Ad Spending, 2011-2017 [CHART]

By David Erickson | April 16, 2013

eMarketer estimates that total US RTB digital display ad spending will rise by 73% this year, after more than doubling in 2011 and nearly doubling again in 2012.

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American Real-Time Bidding & Video Ad Spending, 2011-2014 [TABLE]

By David Erickson | April 16, 2013

Between 2011 and 2014, RTB video spending will also grow at nearly three times the rate of overall video spending, rising at a compound annual growth (CAGR) rate of 57% vs. 20% for video overall.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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