Online Media Consumption Of CEOs, April 2013 [CHART]
3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree, per results from a CEO.com survey that examines the ways in which 358 business leaders stay informed. But while their information consumption may have gone largely digital, it hasn’t migrated to newer forms of interactive content, according to the survey’s results. Asked which forms of online media they prefer, 57% indicated text, compared to 18% who cited infographics (with preference for this format skewing younger), 8% video, and 2% podcasts.
22% said they had no preference.
Notably, while most prefer text content, only 14% strongly agreed with the statement “when I consume information online, I prefer text.” That suggests that if forced to make a choice, CEOs prefer text, but they’re probably more agnostic than the initial result implies. Read the rest at MarketingCharts.