Mobile Payment Adoption, April 2013 [CHART]
Mobile payments have been common among tech-savvy consumers, according to [PDF] results from a survey from the IAB, Viggle, and InMobi. 57% of respondents to the survey reported having redeemed a coupon, code or voucher by mobile, while more than 4 in 10 have paid for digital products (such as applications and ringtones – 45%) and paid their mobile phone bill (42%) via their device. Person-to-person (P2P) payments remain scant for the time being, at 19%. Respondents were drawn from Viggle’s registered users, and are both technology- and media-savvy.
Only 24% of the respondents, who are also centered around the 25-34 demographic and are more coastal and urban than the average consumer, reported never having made a payment by mobile. Read the rest at MarketingCharts.