Happiness By Generation, April 2013 [CHART]
Millennials are 7.7% less likely than the average American to say they are happy, according to a survey conducted in March by Prosper Insights & Analytics, with only a slight majority (54.1%) reporting being happy or very happy. The survey results indicate that older consumers tend to be more likely to report being happy: 61% of Boomers are happy (4.1% more than average), and the Silent Generation is happiest, at 66.7% (13.9% more than the average). The results, however, sometimes differ from that pattern when looking at various subcategories of happiness.
For example, while Millennials are least happy in general, they are happiest with their government (24.9%, compared to the 17.9% average) and also happiest with their work life (43.6% vs. 41.2%). Read the rest at MarketingCharts.