Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Archive for April 15, 2013

Ad Awareness By Generation & Context, April 2013 [CHART]

By David Erickson | April 15, 2013

About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.

Read More

Online Media Consumption Of CEOs, April 2013 [CHART]

By David Erickson | April 15, 2013

3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree.

Read More

Happiness By Generation, April 2013 [CHART]

By David Erickson | April 15, 2013

Millennials are 7.7% less likely than the average American to say they are happy.

Read More

Mobile Payment Adoption, April 2013 [CHART]

By David Erickson | April 15, 2013

57% of tech-savvy respondents have redeemed a coupon, code or voucher by mobile, while more than 4 in 10 have paid for digital products via their device.

Read More

Print Magazine Ad Trends, Q1 2012 vs Q1 2013 [CHART]

By David Erickson | April 15, 2013

Consumer magazine ad revenue (print only) grew by 0.5% year-over-year in Q1 2013 to reach $4.13 billion.

Read More

Completion Rates By Length Of Mobile Rich Media Video Ads, April 2013 [CHART]

By David Erickson | April 15, 2013

Completion rates for very short videos (less than 30 seconds) had the lowest completion rate (35.8%), behind even the longest ads (150 seconds and longer), which had a roughly 50% completion rate.

Read More

Why American Women Use Mobile For Shopping, March 2013 [CHART]

By David Erickson | April 15, 2013

Just over a majority of American women said they used their mobile device to find store locations and hours.

Read More

How American Women Research Products, March 2013 [CHART]

By David Erickson | April 15, 2013

Only 6% of American women reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often.

Read More

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
April 2013
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« Mar   May »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube