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Archive for April 12, 2013

Second Screen TV-Related Behavior, April 2013 [CHART]

By David Erickson | April 12, 2013

Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.

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Budget Increases For Online Video, 2012 vs 2013 [CHART]

By David Erickson | April 12, 2013

A recent study by Nielsen and the IAB recommended moving 15% of TV budgets to online video in order to increase reach at a lower cost.

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Teen Spending Behavior, April 2013 [TABLE]

By David Erickson | April 12, 2013

More than 3 in 4 teens shop online.

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Mobile Share Of Search Traffic, Q1 2013 [CHART]

By David Erickson | April 12, 2013

Tablets and smart phones combined accounted for roughly 24% of organic search visits in Q1.

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Broadcast TV Content Completion Rates Online By Device, 2012 [CHART]

By David Erickson | April 12, 2013

Compared to the average, completion rates for TV-related content (such as full episodes of TV shows) are 12.5% higher on PCs (45% vs. 40%), 31.4% higher on tablets (46% vs. 35%), and 33.3% higher on mobile phones (36% vs. 27%).

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Global Ad Spending Growth Forecast For 2013 By Country [TABLE]

By David Erickson | April 12, 2013

Global advertising spend (based on trends in 12 major markets) will increase by 3% this year and 5.4% next year.

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Popular Features Of Local Business Search Sites By Device, December 2012 [TABLE]

By David Erickson | April 12, 2013

Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.

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Top Mobile Apps Used For Local Business Search, December 2012 [TABLE]

By David Erickson | April 12, 2013

Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.

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Devices Used By Stage Of Local Business Searches, December 2012 [CHART]

By David Erickson | April 12, 2013

Where mobile phones and tablets really showed their specific utility was in the share of local searches that ended on the devices—18% for each, compared with 4% of PC searches.

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Mobile Americans Who Use Search/Navigation Sites or Apps, April-December 2012 [CHART]

By David Erickson | April 12, 2013

In only eight months, the number of overall US searches on mobile phones and tablets rose 21%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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