Chart - Most Influential Ad Platforms For Automotive Purchase Decisions

To best capture the auto market, original equipment manufacturers (OEMs) and dealers in the US built a sophisticated search marketing system to help fine-tune tactics and measure success across the auto industry.

An H1 2012 survey of US auto dealerships conducted by Dataium for found that 55% of respondents’ digital ad spending went to paid search engine marketing (SEM). Read the rest at eMarketer.