Marketing Input Consumers Would Give For $25, April 2013 [CHART]
The magic number is $25, says Parago in a new research study that asked consumers what their time is worth when providing feedback on products or services, listening to sales pitches and providing personal information to companies and marketers via various methods of interaction. For $25, a significant majority would demo a product or service if approached in a public setting (96%), take a 10-minute survey via smartphone (91%), get a quote online (78%) or in-home (74%) for something like insurance or cable (78%), and participate in a 1-hour in-store sales presentation (77%).
54% would also participate in a 2-hour focus group, with women slightly more likely to do so than men (56% vs. 53%). For $50, 75% of female respondents and 70% of males would participate in a focus group of that length. Read the rest at MarketingCharts.