Impact Of Data On Marketers' Operations, Q1 2013 [TABLE]
Only 29% of respondents said data had forced a change in the culture, processes and solutions to manage information at their company. The same percentage reported increasing investment in technologies to manage data, which conversely indicates that 71% had not increased investment in such technology. While these results show that data has not completely upended the way most businesses operate, a growing minority do seem to be taking a hard look at how data can and will move them forward—and what they need to do to meet that change head-on. Read the rest at eMarketer.