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Archive for April 11, 2013

Pricing Movitivation & Showrooming, April 2013 [CHART]

By David Erickson | April 11, 2013

Two-thirds of mobile device owners say they check their device while shopping in a store to see if there is a cheaper price elsewhere.

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US Display vs Native Social Ad Revenues, 2012-2017 [CHART]

By David Erickson | April 11, 2013

While display will remain the dominant social media advertising unit, native ad formats (such as Twitter’s Promoted Tweets) should grow rapidly over the coming years.

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Marketing Input Consumers Would Give For $25, April 2013 [CHART]

By David Erickson | April 11, 2013

For $25, 96% of consumers would demo a product or service if approached in a public setting.

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Devices Use For Multitainment, 2012 vs 2013 [CHART]

By David Erickson | April 11, 2013

Regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year.

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Top Places New Vehicle Buyers Look For Product Information, August 2012 [CHART]

By David Erickson | April 11, 2013

74% of US new-vehicle buyers surveyed used dealership websites, via desktop, mobile phone or tablet, during the buying process.

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US Search Advertising Click-Through Rates By Industry, Q4 2011-Q4 2012 [TABLE]

By David Erickson | April 11, 2013

Only 20% of new-car shoppers in the US buy the brand they first searched for, according to Google data.

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Most Influential Ad Platforms For Automotive Purchase Decisions, March 2012 [CHART]

By David Erickson | April 11, 2013

55% of respondents’ digital ad spending went to paid search engine marketing (SEM).

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Impact Of Data On Marketers' Operations, Q1 2013 [TABLE]

By David Erickson | April 11, 2013

52% of marketers said data had a positive impact on identifying new business leads.

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Types Of Data Marketers Would Like To Add To Customer Profiles, Q1 2013 [CHART]

By David Erickson | April 11, 2013

71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.

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Big Data – Obstacle Or Opportunity For Marketers?, Q1 2013 [CHART]

By David Erickson | April 11, 2013

Six out of 10 marketers worldwide viewed Big Data as both an obstacle and an opportunity.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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