Social Media Tactics Used On US Retail Websites, Q4 2011 & Q4 2012 [TABLE]

By David Erickson | April 10, 2013

According to the e-tailing group, 98% of US ecommerce merchants surveyed had a Facebook page in Q4 2012, and nearly the same number of respondents (97%) linked to Facebook from their site. It is also notable that sharing in general is on the rise—a tactic growing in popularity as social discovery becomes a bigger part of the shopping process. Read the rest at eMarketer.

Posted in Consumer Behavior, eCommerce, Social Media Marketing, Social Sharing, Website Marketing and tagged eTailing, Facebook, Google, Pinterest, Retail Marketing, Tactics, Twitter, YouTube