Sites Most Likely To Influence A Purchase, December 2012 [CHART]
Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012. Facebook nearly tied with blogs, at around 31%, and trailed only the more sales-focused brand and retail sites. The same study found that 21% of respondents followed brands on Facebook to make purchases. Read the rest at eMarketer.