Newspaper ad revenues dropped by 6% last year, marking the 7th consecutive year of declines after a 7.3% fall last year, per new figures from the Newspaper Association of America (NAA). But, reflecting a changing composition of revenues that has moved beyond advertising and circulation trends only, the NAA has moved to a new method of revenue reporting. And those results contain some positive signs for the industry: overall revenue for US newspapers fell by a more modest 2% last year, as various other sources saw gains.
These new sources, which include digital consulting for local business and e-commerce transactions, grew by 8% last year, and now account for a significant 8% of total revenues. Given their size, the NAA is now collecting and releasing data about these sources, giving the the newspaper industry a more comprehensive revenue profile. Read the rest at MarketingCharts.