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Effectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers, October 2012 [CHART]

By David Erickson | April 10, 2013

Chart - Effectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers

Having a mobile-friendly website was also seen as a crucial piece of the puzzle for small businesses: 79% said it was effective at attracting new customers and keeping current ones happy. Another popular mobile marketing option for both new and old customers was accepting mobile orders, although 11% said that it was not useful for either customer segment. Maintaining accurate mobile listings was also seen as an effective marketing tactic, particularly for attracting new customers. Read the rest at eMarketer.

Posted in eCommerce, Email Marketing, Lead Generation, Location-Based Services, Mobile Marketing, Online Behavior and tagged Foursquare, mCommerce, Mobile Apps, Mobile Donations, Mobile Email, Mobile Website, QR Codes, Small Businesses, Text Message Marketing, Yelp

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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