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Archive for April 10, 2013

Mobile Search Behavior, April 2013 [TABLE]

By David Erickson | April 10, 2013

40% of mobile searches are conducted while users are watching TV.

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Americans By Race/Ethnicity, 1990-2018 [CHART]

By David Erickson | April 10, 2013

Recent Census Bureau data has highlighted that by 2060, close to 1 in 3 Americans will be Hispanic.

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Online Video Ad Spending, 2011-2014 [CHART]

By David Erickson | April 10, 2013

Total spending for real-time bidding (RTB) on video ads is estimated to grow by a compound annual rate of 57% between 2011 and 2014.

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Newspaper Revenue Trends, 2011 vs 2012 [TABLE]

By David Erickson | April 10, 2013

Newspaper ad revenues dropped by 6% last year, marking the 7th consecutive year of declines after a 7.3% fall last year.

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Top Sources For Coupons, April 2013 [CHART]

By David Erickson | April 10, 2013

95% of consumers use coupons when they shop, including 30% who claim to do so every time they shop.

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Top Small Business Events, 2012 [CHART]

By David Erickson | April 10, 2013

More than 4 in 10 small businesses host events, with 71% of those believing that they’re important to their organization’s success.

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Effectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers, October 2012 [CHART]

By David Erickson | April 10, 2013

79% said having a mobile-friendly website was effective at attracting new customers and keeping current ones happy.

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Effective Channels For Engaging & Attracting Small Business Customers, October 2012 [CHART]

By David Erickson | April 10, 2013

77% said the site was well-suited both to engaging existing customers and attracting new ones.

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Sites Most Likely To Influence A Purchase, December 2012 [CHART]

By David Erickson | April 10, 2013

Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.

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US Social Commerce Metrics For Select Sites, 2012 [TABLE]

By David Erickson | April 10, 2013

Even if fCommerce did not work out for plenty of retailers, they are still positive about the role Facebook plays in social commerce.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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