North American B2B Marketers Who Use Content Marketing, August 2012 [CHART]

Chart - North American B2B Marketers Who Use Content Marketing

An August 2012 Content Marketing Institute (CMI) and MarketingProfs survey, sponsored by online video platform Brightcove, found that more than nine out of 10 B2B marketers in North America used content marketing. CMI is a consultancy that walks marketers through the process of content marketing. Read the rest at eMarketer.

http://www.emarketer.com/Article/Driving-Engagement-B2B-Marketers-Put-Premium-on-Content/1009790