Multiscreen Behavior With Facebook & Twitter By Gender, March 2013 [CHART]
Women were slightly more likely than men to turn to social media while watching TV, traveling and exercising, and significantly more likely to do so while shopping. Men, meanwhile, were less hesitant to check in with their networks while at work. They also admitted to a much greater propensity to use social media while drunk or on the toilet than women. Read the rest at eMarketer.