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Archive for April 9, 2013

American Cord Cutters, 2008-2013 [CHART]

By David Erickson | April 9, 2013

The number of American pay TV subscribers cutting the cord to focus solely on Netflix, over the air, online, and other sources is growing faster than expected.

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Cumulative Life Spending By Race/Ethnicity, April 2013 [CHART]

By David Erickson | April 9, 2013

Asian and Hispanic households will outspend non-Hispanic White households in their lifetimes.

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Time Spent Consuming Media By Select Channels, April 2013 [CHART]

By David Erickson | April 9, 2013

Heavy usage of one of the top 3 media (by reach) does not necessarily mean that less time is spent with the other media.

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Top Tablet Ad Models' Performance, April 2013 [CHART]

By David Erickson | April 9, 2013

An exhaustive global study concludes that the top three tablet advertising models are pre-roll with overlay; rich media interstitial; and banner to full page rich media.

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Preferred Social Logins, Q1 2013 [CHART]

By David Erickson | April 9, 2013

Facebook was once again the leading option in Q1 2013 for social logins.

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Annoying Ads, April 2013 [CHART]

By David Erickson | April 9, 2013

More Americans are annoyed by irrelevant pop-up ads (70%) than by male (66%) or female (54%) enhancement ads.

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Multiscreen Behavior With Facebook & Twitter By Gender, March 2013 [CHART]

By David Erickson | April 9, 2013

Women were slightly more likely than men to turn to social media while watching TV, traveling and exercising, and significantly more likely to do so while shopping.

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Multiscreen Behavior With Facebook & Twitter, March 2013 [CHART]

By David Erickson | April 9, 2013

More than eight in 10 Facebook users and about two-thirds of Twitter users used social networks while channel surfing.

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Content Marketing Objectives For US B2B Marketers, 2011 & 2012 [CHART]

By David Erickson | April 9, 2013

Engagement was the most frequently cited objective of content marketing among US B2B marketers.

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Change In Content Marketing Spending By North American B2B Marketers, 2011 & 2012 [CHART]

By David Erickson | April 9, 2013

Fifty-four percent of B2B marketers in North America said they planned to increase spending in 2012, with 60% reporting the same in 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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