Smart Phone Growth, October 2011 – February 2013 [CHART]
Smart phone penetration climbed to 57% of the US mobile market during the 3-month period ending in February 2013, according to the latest data from comScore MobiLens. That’s up close to 4% from the 3-month period ending in January, and more than 28% year-over-year. For the second consecutive month, Google’s leading share of the smart phone market dipped, as Apple continued to make gains.
While Google remained the top smartphone platform, its market share dropped 2% points compared to the 3-month period ending in November 2012, falling to 51.7%. Conversely, Apple’s market share jumped 3.9% points, to 38.9%. That leaves the two leading platforms separated by slightly less than 13% points in market share. In the 3-month period ending in February 2012, the gap was about 20% points, with Google in the lead at 50.1% share, and Apple trailing at 30.2% share. Read the rest at MarketingCharts.