About 7 in 10 Americans at least sometimes consider the environmental impacts of the products they purchase when shopping, per the latest “Green Gap Trend Tracker” from Cone Communications. But, they might companies to tone it down just a bit when it comes to their “green” messaging: 48% say they are overwhelmed by the amount of environmental messages they hear and see. That percentage hasn’t dropped much from 2008, either, when it stood at 52%.
Something else holding steady over the years: consumer skepticism regarding environmental messaging by companies. Only 46% trust companies to tell them the truth, up slightly from 44% last year, and roughly on par with 2008 (47%). And they remain just as likely to punish companies for misleading claims: 78% would stop buying the product, relatively unchanged from 77% last year. Read the rest at MarketingCharts.