eMarketer believes further mobile monetization of YouTube will contribute the lion’s share of incremental growth to Google’s mobile display revenues, while search ad revenues will continue to rise rapidly.
Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5% of mobile ad revenues in 2012 and is expected to take 13.2% this year. In the mobile display market, however, Facebook is on top, projected to grab nearly three in 10 dollars this year. eMarketer revised Facebook’s share of US mobile display advertising ad revenue upward by several percentage points after fourth quarter results came in higher than previously expected. Read the rest at eMarketer.