US Net Mobile Ad Revenues By Channel, 2011-2015

Chart - US Net Mobile Ad Revenues By Channel

Based on year-end reporting from several major mobile publishers—along with estimates from other research firms; consumer mobile usage trends; and eMarketer interviews with executives at ad agencies, brands, mobile ad publishers and other industry leaders—eMarketer revised its estimate for 2012 spending only slightly upward from the previous forecast in December 2012. Read the rest at eMarketer.