Chart - US Mobile Search Ad Revenues

Google, thanks to its dominance of the mobile search market and strong showing in mobile display, is by far the largest player in the space with 93.3% of US net mobile search ad dollars going to the company last year. Overall, more than half of total US mobile ad revenues will go to Google this year, and its share will grow by nearly 3 percentage points by 2015. Read the rest at eMarketer.